Destination Alberta

Tourism is one of Alberta’s key industries and a growing contributor to the provincial economy, generating more than 36 million visits and more than $8 billion in annual tourism expenditures.

Our spectacular surroundings, strong economy, business-friendly environment, and commitment to growing our tourism sector, makes Alberta an ideal place to invest. The Government of Alberta offers investors access to resources, programs and services as they look to develop new and enhanced tourism experiences and destinations.

Become a part of Alberta’s thriving tourism industry

Iconic, Diverse Destinations and Experiences that Attract Millions

Alberta is the gateway to the Canadian Rockies. Our province is home to six UNESCO World Heritage Sites, as well as the world-renowned Jasper, Banff and Waterton Lakes national parks. Visitors are drawn to Alberta’s diverse landscape, which ranges from rugged mountains and picturesque foothills to the spectacular Badlands in the south and majestic forests in the north. 

Alberta is also well known for its festivals and events such as the Calgary Stampede and Edmonton International Fringe Festival, and offers a diversity of attractions, including the Royal Tyrell Museum, one of the world’s best dinosaur museums, and West Edmonton Mall, North America’s largest mall.

Population on the Rise

The provinces’ young, growing and multicultural population of 4.4 million people with a high disposable income, creates opportunities for tourism operators from around the world to invest, set up their business, grow and succeed in Alberta.

Vibrant Cities and Modern Infrastructure

Edmonton and Calgary, Alberta’s two major cities, have metro populations in excess of one million people.

The province is supported by modern and well-maintained transportation infrastructure, including an extensive highway system that extends throughout the entire province and international airports located in Calgary, Edmonton, and Fort McMurray.

Alberta’s international airports reach major cities in North America, Europe and Asia, bringing visitors from the U.S., Mexico, UK, Germany, Netherlands, Japan and China. 

2017  Tourism Expenditure and Visitation in Alberta by Market

Country Tourism Expenditure Person-visits
Canada$6.8B34.9M
United States$847M941,000
United Kingdom$188M157,000
China$172M140,000
Japan$132M73,000
Australia$116M95,000
Germany$109M98,000
South Korea*$58M58,000
The Netherlands$41M43,000
Mexico*$23M21,000
*Small sample size. Data contain a high margin of error and are subject to significant year-over-year fluctuations.
Source: Statistics Canada, International Travel Survey and Travel Survey of Residents of Canada; Research Resolutions and Consulting

Explore More

Alberta Tourism Market Monitor

Publication

Alberta Tourism Market Monitor

The monthly Alberta Tourism Market Monitor highlights travel, accommodation and attendance statistics.

Alberta Tourism Industry Research

Publication

Alberta Tourism Industry Research

Access to Alberta Accommodation Outlook, domestic potential studies, PRIZM and Global Tourism Watch.

Alberta Visitor Profiles

Publication

Alberta Visitor Profiles

Visitor profiles measure the size and status of Alberta’s tourism industry.

Alberta Economic Development, Trade and Tourism

Organization

Alberta Economic Development, Trade and Tourism

Alberta’s Ministry of Economic Development, Trade and Tourism leads the government’s economic development efforts, supports businesses and investors and promotes Alberta’s tourism industry.

How We Can Help

Invest Alberta is your one-stop government connection to doing business in Alberta.

Through our extensive network of international and local contacts, our team of investment professionals provides a centralized, coordinated service to support foreign investors throughout the investment and business expansion process.

About Invest Alberta Contact Us